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Why Does “Made in Italy” Have Such an Appeal?

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By Bethany Shepard

March 13, 2022
5:48 am
Los Angeles, CA

Worldwide, there is an increasing dependence on Italian goods. Italian labels such as Gucci, Versace, Prada, and Armani have long dominated the leather bag industry in this region. Given new methods of buying, these classic items continue to dominate the global consumer market. The Italian Handbag’s History: Italian purses trace all the way back to the 14th century. Some leather handbag manufacturers have been in business for four generations, and their goods are shipped internationally. One of the purses at the “Museum of Bags and Purses” used by affluent merchants is of Italian origin and is crafted from very good goat leather. During the 1950s, Hollywood films began filming in Italy due to the low cost. The fashion industry had a boom during that time period as a consequence

The Italian Handbag’s History:

Italian purses trace all the way back to the 14th century. Some leather handbag manufacturers have been in business for four generations, and their goods are shipped internationally.

One of the purses at the “Museum of Bags and Purses” used by affluent merchants is of Italian origin and is crafted from very good goat leather.

During the 1950s, Hollywood films began filming in Italy due to the low cost. The fashion industry had a boom during that time period as a consequence of the inflow of fashion designers to Italy.

Made with the Head, Hands, and Heart:

To succeed in the market and create ideal handbags, it is necessary to combine three human organs, namely the brain, hands, and heart. By relying only on their heads and hands, these producers can only produce what everyone else produces.

Whereas, when the heart is combined with the mind and hands, incredible achievements may be achieved, which is precisely what these top luxury businesses are doing.

Handbags with Italian brands have additional value. This added value draws the majority of customer attention to Italian-made products.

Why are Italian handbags so sought-after today?

Italian handbags are created with high-quality materials and a great deal of time and work, which contributes to their global popularity. These purses are crafted from leather, using time-consuming processes passed down through generations. These leather products are made from natural tanned olive leather that contains natural pigments called tannins.

Italian handbags are launched to the market during exhibits held in key cities across the globe, including Milan, Rome, and Naples. Over 300 Italian manufacturers show things that are 100 percent “Made in Italy” at these events.

The handbags are lovely. They are meticulously crafted from a variety of leathers.

Outside of Italy, this exhibition attracts over 10,000 visitors from Asia and eastern Europe.

Significant Importers:

China, the world’s fastest-growing market for “Made in Italy” handbags, is a major importer of these handbags. Each year, China purchases more than $750 million worth of Italian handbags.

China, inspired by Italian handbags, has a large presence in the handbag industry. The US imports more handbags from China than Italy, owing to the lower average price of Chinese handbags at $43 against $300 for Italian handbags. Regardless, an Italian bag is still more popular on the global market due to its brand value.

The Luxury Handbags Market:

Despite China’s large proportion of the handbag business, the luxury handbag market is still likely to dominate by 2025, according to projections.

“Made in Italy” is the most often googled keyword in the world when it comes to handbags. Almost half of the UK population conducts searches for “Luxury Handbags” or “Handbags Made in Italy.”

The Digital Age:

Handbag manufacturers are using the digital medium to increase their sales. Millennials make up a sizable part of these consumers.

Nearly half of all handbag purchases are done online.

The majority of brands on the planet are solely based on social media.

Instagram is the most natural and intuitive instrument for online buying on the planet, offering limitless expressive opportunities. According to the creator of luxury handbag company “Sarta,” their whole handbag business is dependent on Instagram and online sales, which has enabled them to produce four times the revenue they did the previous year.

Italy has long dominated the world of luxury handbags. Italy retains a substantial market share despite the surge in demand for Chinese bags. This fair share is projected to grow as digital marketing becomes more prevalent.

Worldwide, it is predicted that internet sales will account for 75% of total sales in the next five years, with Italy playing a significant role.