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Decoding the Traditions in the Heart of Silicon Valley

"If you’ve been waiting for an invitation, this calligraphy is it. Commissioned by Facebook, this is a hand-lettered design for a poster. Quote is Facebook mine "

- Massimo Vignelli

San Francisco literally translated in Chinese means The Old Golden Mountain (旧金山). It might be the only city in the Western world to be given a special Chinese name that every Chinese can connect to. The city has served as host to the Qing Emperor’s envoy Li Hung Chang, the famous Chinese revolutionary Sun Yat-sen, Madame Chiang Kai-shek, and many other influential Chinese history makers. If the world is a dramatic play of gigantic proportions, then San Francisco has undoubtedly served as one of the main stages. During our modern time, the city has become home for Asian American entrepreneurs such as Yahoo’s founder Jerry Yang, YouTube’s creator Steve Chen, and other Chinese tech-enthusiasts chasing their silicon dreams. However, this City of The Old Golden Mountain is still hiding

San Francisco literally translated in Chinese means The Old Golden Mountain (旧金山). It might be the only city in the Western world to be given a special Chinese name that every Chinese can connect to.

The city has served as host to the Qing Emperor’s envoy Li Hung Chang, the famous Chinese revolutionary Sun Yat-sen, Madame Chiang Kai-shek, and many other influential Chinese history makers. If the world is a dramatic play of gigantic proportions, then San Francisco has undoubtedly served as one of the main stages.

During our modern time, the city has become home for Asian American entrepreneurs such as Yahoo’s founder Jerry Yang, YouTube’s creator Steve Chen, and other Chinese tech-enthusiasts chasing their silicon dreams. However, this City of The Old Golden Mountain is still hiding a great treasure that many Chinese might easily overlook– the Asian Art Museum – the largest museum dedicated to Asian art outside of Asia.

Slightly removed from the high-tech frenzy around Silicon Valley, Jay Xu, the first Chinese museum director in the West, is busy with the business of decoding the vast collection of Asian art pieces, helping the public to understand their true and hidden significance. In Jay’s opinion, such an important task is never quite done. “So many treasures still in the ground, waiting to be discovered.” he explains.


Bronze Rhinoceros Reveals a Course of China


Ritual vessel in the shape of a rhinoceros, approx. 1100–1050 BCE. China; Shouchang, Shandong province. Bronze. Courtesy of Asian Art Museum of San Francisco. The Avery Brundage Collection.


The museum itself is situated in the center of San Francisco, across from the historic landmark of City Hall. It contains three full floors of treasures and masterpieces from all across Asia, with the Chinese collection being the largest.

When I first walked into Jay’s office, my eyes were drawn to a picture of a bronze rhinoceros, hanging next to his desk. Its importance could have easily passed me by if Jay had not passionately disclosed its significance.

“It’s an ancient Chinese bronze vessel made about 3,000 years ago. It’s in the shape of a rhinoceros. This is the only Chinese, ancient Chinese, bronze of that age. It’s in the shape of a rhinoceros. That’s a one of a kind. No object made in the shape of a rhino has survived except this one.” said Jay.

From Jay I learned that this type of bronze vessel was probably used as a container serving wine or food. There is also an inscription on the bottom of the vessel, the Rhinoceros’s belly. The inscription records the story of a high‐level official who went on an expedition with the king. When they came back, the King bestowed upon him cowrie shells, a form of valuables, as a reward. In commemoration of this honor, the official commissioned the vessel. The inscription has helped decode the significance of this historical event, and has helped date the vessel as part of the Shang Dynasty.

Today, in China, we can only find rhinoceroses in zoos, having been shipped from Africa. Yet 3,000 years ago, during the Shang Dynasty (1600 BCE–1046 BCE), there was a thriving rhino population in China!

According to Jay, “The artists can connect ancient times with today – for example, our bronze rhino 3,000 years ago. It will raise the question: China had rhinos at that time? Why don’t we have rhinos anymore? So I see this ancient masterpiece connecting to the issue – if we care deeply today about the environment that we live in, how can we help preserve this environment? Ancient arts have a very living significance.”

How did the ancient Chinese create such detailed and vivid animal shapes? Present day advantages such as electricity and modern machinery were not around during the Shang Dynasty. Bronze is tough to cut through and mold even by today’s standard.  To be able to – at that time – transform bronze into this intricate rhinoceros vessel, ancient Chinese technology and skills could well be considered the equivalent of today’s iPhone manufacturing.

Mythical Bird Vessel, approx. 1900–1949. China. Jadeite. Courtesy of Asian Art Museum of San Francisco. The Avery Brundage Collection. Photograph: Asian Art Museum of San Francisco.


“We have wonderful masterpieces of Chinese art that nobody else in the entire universe has,” Jay said, in between sips from his blue and white jade teacup. “Just like people going to the National Palace Museum in Taipei to see the Jade Cabbage 玉白菜, we have objects just like that — truly the masterpieces of extremely great importance.”

In the field of decoding art, you have to be equipped with special eyes, and in this respect, Jay is very gifted. When I showed him our story about golf being played in China 800 years ago during Chinese Tang Dynasty, Jay jumped from his chair and headed to his bookshelf. He opened a brand new book to show me the exact pictures that we had used in the magazine. Jay was very happy that the magazine did a feature on that subject. He shared with me, “That time, even Chinese women were playing much earlier than in the west.”

In the Chinese classic Wan Jing (Ball Game Treatise), the game Chuiwan is similar to modern golf in many respects. Literally, “chui” means “to hit” while “wan” means “ball”, in Chinese. Chuiwan thus means “to hit a ball”. The painting of “Beautiful Ladies Playing Chuiwan” by the Ming Dynasty painter Du Jin.


In Jay’s opinion, we celebrate the arts because we consider art to be the highest expression of our human creativity. The arts help us to understand the past, and appreciate our own cultural identity.

While walking down the exhibition halls of the museum, we pass by a statue of a peaceful Buddha, some solemn looking heavenly guards, the Tang court musicians, crystal green Jades, detailed pottery, paintings still carrying the scent of their past, a money tree full of wealth and legends, and many, many more rare and splendid encounters. Each work of art tangibly comes to life right before the eyes, masterpieces speak silently to you of their journeys – stories of joy, sadness and regret.  Each one now shares the gift and responsibility of a singular mission: to reveal the magnificence and continual relevance of China’s 5,000 years of traditional culture, values and wisdom.

In between the galleries, there was a small yet extremely bright golden Buddha sculpture that caught my attention. It is in fact another important, rare, and historical artwork – a seated Buddha, the earliest dated Buddha sculpture in the world. Jay told me, “It is a gilt bronze sculpture, which means it’s a sculpture made of bronze but has gold gilding. So it looks golden.”

A fragmentary inscription on the back dates this bronze sculpture to 338 A.D., making it the earliest known dated Chinese Buddha image. It is one of the most famous masterpieces in the museum and can be found in the Chinese Buddhist Art Gallery on the third floor of the Asian Art Museum.

The 338 A.D. Buddha is gracefully dressed with his golden Chinese robe, smiling and looking down at the world from his dimension. The light surrounding him softly penetrates through the glass case, as if he is trying to communicate with you.

 According to Jay, “What makes this sculpture very important is that it has a date, corresponding to 338 A.D. This is the world’s earliest dated Chinese Buddhist sculpture … So it’s a signature piece, it’s a masterpiece. It has been used for the serious study of Buddhism and Buddhist art in China.  It has always been a classic example because it is the earliest. Nobody else in the world has a Buddhist sculpture dated as early as ours,” he added.

For many Chinese people who believe in Buddhism, living in San Francisco or traveling from China, this Buddha will be enough to make their journey to the museum well worth the trip, as they can pay their respects and enrich their spiritual journey.

“Art can affect and enrich our lives.” said Jay.


An Asian Museum Commissioned by a Westerner


San Francisco Asian Art Museum, built in the Western Academic Classicism (Beaux-Arts) style and emphasizing Greek classical architecture, houses a precious collection of more than 18,000 objects from countries and cultures throughout Asia.

In 1959, Chicago industrialist Avery Brundage agreed to donate his vast collection of Asian art to San Francisco on the condition that the city built a new museum to house it. That was the birth of the Asian Art Museum.

On opening day, Mr. Brundage said, “In presenting this collection to San Francisco my hope is that, together with the facilities of the region’s great universities, it will help San Francisco and the Bay Area becomes one of the world’s greatest centers of Oriental culture.”

Avery Brundage made his fortune in the construction business. He was also a talented athlete and participated in the 1912 Olympic Games. Mr. Brundage served as the chairman of the International Olympics Committee (IOC) from 1952 to 1972. There was no American before him to have held the position, and no American after him has ever served as the chief of IOC. Because of his travels, Mr. Brundage developed a passion for collecting Asian art.

The museum received 7,700 pieces from his private collection during its initial years. Following him, many Americans donated to the museum. In 1995, Korean-born Silicon Valley entrepreneur Chong-Moon Lee donated $15 million to the museum. Today, the museum is home to nearly 20,000 works of art from all over Asia, dating from today to 6,000 years ago.

In Jay’s words, “Mr. Brundage encourages me. In China, there are a lot of private collectors. I hope someday that private collectors will donate their art to society. Private Chinese citizens may open their own museums for the public.”


Emperors’ City Stops


The Asian Art Museum routinely hosts Chinese exhibitions.  It once drew an astounding 800,000 visitors in an eight-week period. The most recent successful exhibition was for the Chinese Terracotta Warriors, the Army of China’s first Emperor Qin. The exhibition was so popular that it drew over-capacity attendance, and the museum had to ask long lines of visitors to come back on different days.

In 2016, with Jay’s team’s persistence, the Asian Art Museum will be welcoming another magnitude of imperial treasures. Spanning the Dynasties of Song, Yuan, Ming, and to the last Qing, it will showcase 150 artworks from the renowned National Palace Museum, in Taipei. More than 100 pieces will make their debut in the United States, and among these will be seven masterpieces – extremely rare painted and calligraphic works that will be the highlight of the show. Interestingly, they all once belonged to a single person: Emperor Qianlong.

China’s rich 5,000 year civilization left an abundance of arts and treasures. In the past 100 years, however, China went through devastating revolutions, wars, invasions, and cultural movements, which have made China lose its identity. Consequently, the country has lost a huge portion of its historic and priceless artifacts. Thankfully, from Emperor Qianlong’s collections there are still high quality artifacts left for us to gain newfound appreciation of ancient tradition and cultural perceptions, allowing us to bridge time and reconnect the past with the present.


For Humanity


Among the Silicon Valley Chinese tech-enthusiasts, Jerry Yang, the founder of Yahoo, is known for his Chinese calligraphy collection. In fact, the museum once held an exhibition for his collection. Yahoo has had a profound impact on modern life, but its founder – through his collection and appreciation of this ancient Chinese art form – has demonstrated his acute awareness of an important lesson: that no matter how advanced society becomes, we should never lose sight of where we come from.

Director Jay Xu shows an impressive collection of jade in the Asian Art Museum. A wide variety of exquisite jade articles glittered with the refined elegance of ancient Chinese culture
In our conversation, Jay said that China is the only country where ancient script, which was invented more than 3,000 years ago, is still being used today. Though some changes have occurred, the principles are more or less very much the same. So in Jay’s view, this is very much a living tradition.

The deep enthusiasm Jay has for Chinese and Asian art was plainly evident throughout our conversation, so I asked him about why he chose a profession in art rather than in another perhaps better-paying field.

Jay Xu in the Budda Gallery, April 2015
Jay Xu in the Budda Gallery at San Francisco Asian Art Museum, April 2015. (Photo by Middle Land)


 “Absolutely…” said Jay, “… it is my passion and it is my interest. And also the value of art I’ve just mentioned … Personally speaking, when I look at wonderful paintings and great sculpture, it touches me. I like it. When I see objects made 3,000 years ago and 5,000 years ago, it helps me to connect with my own past. Where I come from, with my own culture… And lastly, I would say, as I mentioned, art is more than anything else; it crystallizes human creativity. This is the best job… What I call a labor of love.”

Jay went on to explain further.

“You are right, pursuing art may not be getting you very rich, but on the other hand, I think I am very richly rewarded by the artistic experience that I’ve had. I work with beauty every day. That is something money cannot buy. I work with beauty every day. That’s invaluable. You cannot even calculate how valuable that is,” Jay smilingly concluded.

Today, people use iPhones and smart devices; everybody uses the same kind of technology, in a unified style of communication, receiving and expressing information in an identical fashion. But who are we and who are we becoming, as both individuals and a global society? How do we differentiate ourselves from one another while still celebrating what we have in common? For younger generations especially, these questions remain to be answered.

Jay had the following advice to give to the young members of society, “I think it’s very important to also celebrate our individuality. I think for Chinese American kids as well as for young people in China. Many Chinese cities now look very Westernized and modern – very nice; but at the same time, what is the value of traditional Chinese culture and how do you define what your culture is? I think that’s why our art is very important. Otherwise the world all becomes one and the same. We celebrate this commonality; we also celebrate the culture of individuality. I think that is very important.”


Moving Forward


Jay’s vision for the future of the museum focuses on it becoming a cultural hub in the heart of San Francisco. Through exhibitions, educational and family programs, community events, cultural activities, and the café and bookshop, Jay and his staff are creating a harmonious and vibrant environment for everyone to explore. According to Jay, “A museum is the hub of humanity. A museum is where all humankind comes together.”

Through Jay’s and others’ continual work as “culture decoders,” the world will hopefully become more appreciative of the hidden truths, and profoundly deep meanings that lay beneath the astonishing array of arts, left by our great civilizations, thousands and thousands of years ago.


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